Millennial Capital is a specialist investment and management firm which provides growth capital to emerging consumer companies during the growth phase. A typical brand, during roll-out or growth phase, is well positioned to absorb financial investment and provide a cash positive and high growth value proposition due to its high ROI of c. 12%. Our successful and proven venture capital model addresses key operational and growth pillars to enable Millennial Capital and partner companies to succeed in GCC and other emerging markets. Specifically, we asses our partnerships through the following criteria:
            •      Business model during the growth/roll out phase, having successfully developed a proven operating model in one country
            •      Experienced management team with deep functional knowledge and expertise
            •      Profitable operations with a reported gross profit margin of 65%+
            •      Brands operating in high growth categories such as footwear and accessories, wellness, beauty and personal care, travel and hospitality
            •      Product and/or service price positioning targeting middle to high income consumers