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Our Partnerships


Millennial Capital Ltd. is an emerging venture capital firm providing growth financing to companies in the consumer, retail and wellness sector which target to enter or operate in the GCC. The group was established in April 2016, by Andreea Danila supported by a group of reputable investors from the region with an authorized capital of USD 50 million. The firm’s strength is access to capital, screening, evaluation and selection of investment opportunities and a proven experience in launching and managing successful new ventures.

The Founder and Managing Director, Andreea Danila brings extensive experience in venture capital and private equity in emerging markets across various investment cycles including fundraising, investing and exit. In a short period of time, Millennial Capital has developed a robust portfolio of ventures across advisory, retail and wellness categories, specifically:
a) Millennial Retail which owns and operates the brand licensing rights for OBoticario and KRUZIN Footwear across multiple geographies and exclusive distribution channels
b) Millennial Wellness, a newly established initiative which will invest in the local spa, nutrition and aesthetics single unit brands with the view to create some national super-brands
c) Millennial Advisory, a leading management consulting and advisory firm which specializes in developing growth solutions including but not limited to 1) capital raising 2) value creation strategies 3) investment appraisal 4) feasibility studies 5) sell side mandates


Portfolio At A Glance

KRUZIN Footwear is a manufacturer and distributor of branded footwear based in Florida, USA. During early 2016, KRUZIN Footwear has granted Millennial Capital its exclusive brand development rights for the GCC and Africa region.
KRUZIN Footwear, since its partnership with Millennial Capital has reported a transformational growth from a retail concept into a fully fledged global brand operating in 4 regions including Asia, Middle East, Africa and USA across 15 stores.
In December 2017, Millennial Capital and KRUZIN Footwear commenced discussions to enter into a perpetual exclusive licensing agreement.


Millennial Capital Advisors is one of UAE’s leading management consulting firms established by Andreea Danila in early 2016. In a short period of time the firm has developed a leading team comprised of 10 professionals from various backgrounds including investment banking, consulting, audit and venture capital.
The firm turned profitable in its first year of operations and reported at a net profit margin of 40%. It aims to enhance its service offerings across capital raising solutions for mid-sized companies in the GCC region.

OBoticario is the largest cosmetics franchise network world wide with annual turnover of USD 4 billion (2016), a total store network of 4070 outlets that employs more than 22,000 people. The brand’s product categories include make up, body and bath products, hair care and fragrances.
OBoticario has granted Millennial Capital the omni-channel distribution rights for UAE and GCC. Millennial Star Cosmetics Trading LLC, the trading company operating OBoticario brand will develop a total of 5 stores in UAE before expanding in GCC in addition, to establishing wholesale accounts with online retailers, departmental stores and pharmacies.


Millennial Wellness, a newly established initiative under Millennial Capital group of managed companies is a development vehicle which aims to partner with local and profitable brands operating in the wellness, spa and nutrition categories which aim to build a regional player with operations in various GCC countries.
Millennial Wellness’s value creation strategy comprises of (a) capital injection, (b) enhancement of operating model (c) development of growth strategy and (d) branding.
The company is expected to develop a portfolio of up to 3 local wellness brands.


Value Creation Strategy


Millennial Capital's primary objective is to partner and build great companies which operate in retail, consumer and the e-commerce sector. We provide capital and experience to help companies achieve their full potential by developing key strategic and operational initiatives and focusing on 5 key pillars.

Strategy

Due to our deep management consulting expertise we work closely with our partner brands to develop strategic growth objectives and management initiatives

Sector

We invest in consumer industries, by integrating investment and operational expertise with active management for seamless execution of the growth plan.

Profitability

We help partner companies to develop a robust business model by assessing value chain opportunities to improve profitability and release cash-flow







Corporate Development

We work along with the brands to enable geographical and portfolio expansion in key consumer growth markets such as GCC, India, and Africa







People

Our people work in partnership with exceptional management teams to apply capital vision & strategic build & strengthen the companies in which we invest







Ethical Partnerships

We are long term ethical partners with an average business relationship of 5 to 7 years. We deal fairly with all our customers, partner companies, suppliers, and employees